Perverted Chipotle radio ads
April 23rd, 2008 | by Jeremy |A few months back, I was tempted to blog about a Chipotle radio commercial that made me giggle every time I heard it. The song is appropriately entitled “PORK” and is apparently sung by Kevin Trainor. (you can download a copy in MP3 format here)
The twangy country song has a guy singing the praises of a pork burrito at Chipotle. But check out this verse:
Well I want pork and I want it now
Don’t want no chicken, I don’t want no cow
I want an anti-biotic and a hormone free
Just the way the good Lord wanted it to be
I wanna pork pork pork pork pork everybody, sing!
“I wanna pork everybody”?!?! Now some people might disagree with my use of punctuation there, saying it should be “pork. Everybody sing!” But then why does he say “wanna” instead of “want”? Want would make more sense if he was really just saying how much he wants to eat pork (noun) instead of how much he wants to pork others (verb).
I was worried that I might have been reading too much into this, so I let it go. I thought that maybe it was just my immature mind seeing sexual innuendo here when there really was none. Kind of like when people who see racism in an innocent comment are actually more racist themselves.
Until I heard the latest Chipotle radio spot! (the download doesn’t seem to be working, but you can stream all of Chipotle’s songs from the radio ads section of their website)
“You can’t beat our meat!” Are you kidding me?! Again, by itself, I might not think much of it. (okay, I would, but I wouldn’t admit it) But after the porking song, I don’t know if Chipotle’s ad agency is just really creative in reaching their audience with songs that at first seem lame but actually have clever sexual plays on words snuck in there or if I just see dirty humor in everything.
Or maybe it wasn’t an organized effort by Chipotle and their ad agency, but just one writer who decided to slip it in. (no pun intended…)